Sheetal Kapoor Founder Shree Brand

How Sheetal Kapoor A Housewife In Her 40s Turned Into An Entrepreneur

(Last Updated On: January 25, 2019)

Looking at stories around us, we have found many women, housewives have become successful entrepreneurs. Sheetal Kapoor, a housewife turned into an entrepreneur, the founder of Shree Brand, started her professional career after 20 years of her married life. She is a graduate from Punjab University. She conceptualised Shree and made it into a successful online business.

Sheetal Kapoor The Founder Of Shree Brand

In the video Sheetal Kapoor, the founder of Shree Brand speaking the real story of her journey from a housewife to a successful entrepreneur. Her story is really a motivation to women to ignite the fire within them and come out to become successful persons.

Transcript – Sheetal Kapoor Talk

I would cook, send my kids to school, wash clothes and also dust the house. I think God has some different plans. I look after the accounts, finances, designing and selling- the how’s and where by myself. The entire office has named my cabin as solutions that whenever there is any problem people can approach me, and I will give the solutions. I feel that there can be no dearth in anyone’s life if they have positivity. Like every housewife, my day was the usual waking up at 5 am, getting the kids read, their breakfast ready and then getting my husband’s lunch ready. Almost every woman starts with this work, and even I started my life like that.


I feel that there can be no dearth in anyone’s life if they have positivity.


Sheetal Kapoor

My name is Sheetal Kapoor and I am the founder of Shree brand. The same life of a housewife of cooking meals, sending kids to the school, enjoying kitty parties, watching tv, going out, attending parties, even my life was like that. But I think God had some different plans for Sheetal.

I got married at 21, had two beautiful children by 24. At the age of 41, I started a different life for which I applied the lessons I had learned from 21 to 41 in which the first thing I learned was what is time and what we mean by time management. I would always reach my office on time or reaching 15 mins prior to a meeting. For example, if it’s a 3 o clock meeting, reaching at 2:45. That’s what I learnt.

When I used to go for my kitty parties if my friends would reach at 11, I would reach at 10:45, and always got a punctuality gift because I was the first member of the kitty who entered. After that, I can correlate with other things like inventory management.

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Today, look after the stocks and inventory at the warehouse. I can relate it to my kitchen. I was totally a housewife and within the kitchen, I knew the stock that I had and for one month how much salt, sugar or black gram would be used. In a similar manner, I know my warehouse inventory.

Other than this I can share with you, how I used to multitask. I can share my experiences at home that I would cook, send my kids to school, wash clothes and also dust the house. I will correlate this with my office where I look after the accounts, finances, designing and selling- the how’s and where, by myself.

And with regard to time management let me tell you there was a time when my daughter used to play table tennis and I used to take her to the club for playing for two hours her coach would teach her. How I utilized those two hours was in the beginning while my daughter would play I would collect the balls, just to save time.

Then I observed that she had become a good player and the drop rate of the balls had reduced. In those 2 hours, I started playing badminton. Then came a time when my daughter’s table tennis shifted to school and I would go to the club and play badminton for 2-3 hours. I used to be a good player of badminton. So that’s how I managed my time.

I always figured out way in which my time would not be wasted and at what time I can do what even if I am at home. Then giving my grandmother 1 hour talking to her, hearing her stories about her day. That I used to do because she also wanted my time.

In life, I have learned so much from 21 to 41. It was a journey of 20 years. In those 20 years, I gave birth to kids, raised them, got them educated, and helped them to be what they wanted, got them educated for that. But when I started going to the office I saved my time there as well. What I did, what I saw that the children were growing up and I have a lot of time. So, why should I waste time. I started going to the office, after a while I realized I can do so many things, but I have to learn so much.

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In that, I started selling samples online. That’s when we founded a brand, called SHREE. I never knew how to talk to people, how to attend a meeting and how to write emails. I never knew, ill tell you a small thing for the first time, I had to stay in a hotel in Bangalore and the whole night I was awake, kept on checking if the door was locked? Every 2 minutes I was checking if someone was knocking at the door. That was in 2011 I think, there was a meeting.

Because from the starting, as a girl it was embedded in my mind that, a girl can’t do anything. But I think I believed that I wanted to do something. So when I had to stay the night alone at the hotel in Bangalore, that was the night I couldn’t sleep because it was the first time I had to sleep alone. After that, I travelled to the USA alone, which was a big achievement for me. But yes, what I can say and what I think is to be positive for a person is very important which you know, gives me so much strength.

I’m really positive and it has never happened that I don’t have a solution whenever people in my office, I have a team of 200 employees right now and we started SHREE with 2 employees. So today we have 200 and this team of 200 employees whenever they have a problem they ask,” Ma’am this is the problem!” To that I reply that problem is not a word, solution is. So you just ask me, so my cabin was named “solution” by my employees such that whenever there is a problem they say,” Go to Ma’am and she”ll give you all the solutions”. So, this is the way I am and I make my whole office very positive.

I provide so much optimism to everyone and remind them there is nothing wrong in life and we can achieve anything. - Sheetal Kapoor Click To Tweet

I provide so much optimism to everyone and remind them there is nothing wrong in life and we can achieve anything. This is the way we are growing with our brand SHREE and we put in so much strength in SHREE such that when our consumer wears one they know its a brand which is a good quality product, with a good market price, which is a very affordable product. And I just want to tell in life, whatever we think we can never stay behind.

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Whenever I thought that I have to do this and I did it starting with, I was in college. Just recalled I was in college and I couldn’t converse in English as I studied in a normal school. But the classmates who were hostelers from Shimla and Mussoorie. Whenever the teacher asked us a question they always answered swiftly and I always used to think how fluent they were in English.

Because I was from Amritsar and I can’t speak in English and till now I am speaking in English but not in the right way. Because I just know how to talk Hindi and till now I can’t operate a computer or a laptop properly, still can’t operate Excel. I know how to read and write normal emails. When someone asks, “Ma’am, what else can you do in a business?” to that, I reply that I can make garments and I can sell garments, that’s all! Other than that I don’t know much. So simply I can say I’m positive in my life and I know a person cannot stay behind if they take every aspect in life positively.

Credits – Josh Talks YouTube


So simply I can say I’m positive in my life and I know a person cannot stay behind if they take every aspect in life positively.


Sheetal Kapoor

Conclusion

For years we have seen and believed people having a certain background and type have the potential of becoming an entrepreneur. But in the present world, many new entrepreneurs proved that a great idea, a strong mind and hard work can help to become an entrepreneur. 

Sheetal Kapoor is an inspiration for many housewives and aspiring entrepreneurs in India.

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